Juli 2015

Why is storytelling important?

Why is storytelling important? 
We tell you all you need to know about it: the why, the how, even the science behind it. 
How have stories evolved over the years, how they help create shared purpose, and how telling a great story can help your brand grab attention. 

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The adventure starts when you at least expect it

There is this German movie – I don’t remember its name – in which two professionally ambitious parents are fighting over shares of child care. At some point she yells at him: „And WHERE do you think will I find the clients I need, huh? In the playground maybe??!!“

 

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The power of storytelling to change the world: Dave Lieber at TEDxSMU 2013

Dave Lieber is the national-award-winning Watchdog newspaper columnist for The Dallas Morning News, a prize-winning author and storytelling expert. For his investigative newspaper column, Dave receives 50 pitches a week for story ideas - and takes the best two. He know...

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